Have you noticed anything oddly familiar on the Rochester city skyline?
The NERM 2020 Organizing Committee began planning our meeting in late 2017. In our initial steps, we developed the theme “Focusing on the Future of Chemistry.” and considered ideas for a logo. As a way to involve our Region’s membership, we organized and promoted a logo design contest. The submissions were reviewed by our Communications Team and the winning design, submitted by Joseph Lott, was selected. The logo was touched up and digitized by graphic designer Christian Repass.
The Organizing Committee recognized this particular logo design evoked the image of a characteristic building on the Rochester city skyline. That building is the Times Square Building (also known as the Genesee Valley Trust Building).
Though not the tallest building in Rochester, the Times Square Building is one of the most noticeable. The building can be seen in the western portion of the city skyline. It has a design characterized by distinct Art Deco elements at its top. There are four aluminum wings each 42 feet high and weighing 12,000 pounds. Architect Ralph T. Walker called these the “Wings of Progress”, symbolizing the age of aviation. The tower was originally intended to serve as a night beacon to aviators.
The building was formerly the Genesee Valley Trust Bank. Ironically, the cornerstone was laid on October 29, 1929, “Black Tuesday” of the 1929 Stock market crash and start of the Great Depression. An additional fun fact about the Times Square building is that a NY State protected Peregrine Falcon nesting box is located at the top of the tower. The residing falcons can be observed in real time by remote camera.
With such a rich meaning and array of interesting facts, we thought it would be a natural fit to weave this iconic visual into our logo design.
For more information:
Photos used with permission. Photographer: Ryan Green